About Us

Department of Endurance is a professional bike fitting studio, bike shop and workshop based in Fulham. We offer highly accurate bike fitting services, new bike sales, components sales and top quality servicing and repairs in our fully equipped workshop.

We conduct our bike fits using the GURU dynamic fit unit which we believe to be the most advanced and accurate technology currently available. The riders’ optimal fit co-ordinates are calculated using a rigorous and detailed process which involves the fitter and rider working together to find the optimal outcome. We then apply these fit parameters to your current bike or offer impartial advice on appropriate new bike solutions using the GURU database which consists of all major bike makes and models and their associated geometries.

Our workshop is managed by Cytech level 3 qualified Laszlo Kassa.  Whilst we mostly see higher end bikes here we are happy to work on just about anything!  High quality workmanship is guaranteed and we will treat your bike as if it was our own.

We are authorised dealers for several bike brands which we have selected carefully based on our experience and research.  Our brands can be seen here.  We offer a wide selection of high quality pre-built bikes and we also offer custom built packages where the rider can select the frame and components individually and the bike will be built accordingly – a true one off tailored to the individual.

Please look around the site and feel free to call or call in for a chat.  We have coffee, water, vegan cake and a chocolate Labrador – so something for everyone!  I’m proud of what we do here and always looking to improve and evolve.  Thanks for reading.


Ben Hillier